Ready to succeed in the Latin American market?
Are you an organization or professional in the travel meetings and events industry looking to thrive in the Latin American market? At Cultural Spark, we specialize in helping companies drive success, improve connections and relationships, enhance communication skills, and increase profitability.
Contact us today to discuss your specific challenges and how our expertise can drive your business forward.


What is Cultural Intelligence?
Cultural Intelligence or CQ®, is a globally recognized way of assessing and improving effectiveness in culturally diverse situations. It is rooted in rigorous, academic research conducted across more than 100 countries and it’s being used by leading companies, universities, and governments around the world.
CQ Predicts
- Personal Adjustment and Adaptability
- Judgment and Decision-Making
- Negotiation Effectiveness
- Trust, Idea-Sharing, and Innovation
- Leadership Effectiveness
- Profitability and Cost-Savings
Homogeneous teams outperform diverse teams when CQ is low. But when CQ is high, diverse teams outperform homogeneous teams.
We want to partner with you to create innovative, research-based solutions for assessing and improving intercultural effectiveness in your organization.

Benefits of CQ
- Success in Culturally Diverse Markets
- Speed and Efficiency Across Borders
- Multicultural and Global Team Effectiveness
- Profitability and Cost-Savings
Let’s Create a Cultural Spark!
Through proven research and evidence based framework your organization will benefit from increased market share, improved business results, talent effectiveness and client retention.
“My goal is to provide the tools necessary to improve cultural awareness and effectiveness in your organization through ongoing academic research-based engagement and learning. ”
Founder & President, Cultural Spark